Assistant Marketing Manager (Marketing Automation & CRM)

Marketing Automation

• Take ownership in driving member acquisition, retention, and LifeTime Value on our application and online channels.

• Able to use Marketing Automation Tool (MoEngage, Braze, CleverTap, Appier, etc.)

• Coordination with Marketing, Sales, and Merchandise Teams to create CRM campaign

• Manage Customer Data to synchronize with the Marketing Automation System

• Create and design customer personalization flow on the Marketing Automation System

• Manage personalization campaign on Marketing Automation System (Push Notification, In app/Website Pop-Up/EDM/SMS, etc.)

• Design and manage use case on Marketing Automation System

• Process the campaign, Analyze and monitor the progress of the particular campaign, and report  to the Marketing Manager by weekly, monthly, quarterly, and annually

CRM System

• Design customer journey and customer profile on CRM system (Salesforce Marketing Cloud solution, Hub Spot, etc.)

• Partnership / Alliance Management for serving the 'Loyalty Program'

• Planning, implementing, and monitoring retention, up-selling, and cross-selling campaigns  generated from customer insights to deliver incremental sales volume and customer loyalty /  Rewards program

• Daily manage end-to-end for customer experience and analyze campaign performance

• Customer Data Analyzing, updating customer information in the CRM database at all times, and  preparing action plans for customer development

• Work with our IT and customer data to improve data and metrics tracking initiatives to gain better  insights into our customers, segment our customers for targeted marketing initiatives, set KPIs, and  champion the growth of our membership programs. Leverage analytics and experimentation capabilities to increase customer lifetime value across different customer segments.