top of page

Senior CRM Officer

Full time

10.00-19.00 (Flexible)

freshket Office
(Suthi Building)

About the Role

                CRM System


  • Design customer journey and customer profile on CRM system (Salesforce Marketing Cloud solution)

  • Partnership / Alliance Management for serving the 'Loyalty Program'

  • Planning, implementing, and monitoring retention, up-selling, cross-selling campaign that generated from customer insights to deliver incremental sales volume and customer loyalty / Rewards program

  • Daily manage end to end for customer experience and analyze campaign performance.

  • Customer Data Analyzing, updating customer information in the CRM database at all times, and preparing action plans of customer development

  • Work with our IT and customer data to improve data and metrics tracking initiatives to gain better insights into our customers, segmenting our customers for targeted marketing initiatives, set KPIs and champion the growth of our membership programs. Leverage analytics and experimentation capabilities to increase customer lifetime value across different customer segments.


                Marketing Automation


  • Take ownership in driving member acquisition, retention, Life Time Value on our application and online channels.

  • Coordination with Marketing, Sales and Merchandise Team to create CRM campaign

  • Manage Customer Data to synchronize with Marketing Automation System

  • Create and design customer personalization flow on Marketing Automation System

  • Manage personalization campaign on Marketing Automation System (Push Notification, In-app/Website Pop Up/EDM/SMS and etc.)

  • Design and manage use case on Marketing Automation System

  • Process the campaign, Analyze and monitor the progress of the particular campaign and report to the Marketing Manager in weekly, monthly, quarterly, and annually

Requirements

  • Bachelor’s degree or Master's Degree in Marketing, Digital or related field

  • At least 3 years direct experience in CRM/Database, Marketing, and Market Analysis

  • Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team environment

  • Be self-motivated, a strong team player and able to work and adapt under pressure

  • Good command of English both verbal and written

  • Good analytical skills and used to analytic tools are preferable (Data Studio, Excel, Power BI, etc.).

How to apply

4 steps to become a freshketer

01 Apply

You can apply through our website.

02 Review

The team will review your application and contact back.

03 Interview

We conduct phone and online interviews to get to know you better.

04 Offer

We make an offer to the candidate who is the best fit.

bottom of page