Senior CRM Officer
About the Role
Design customer journey and customer profile on CRM system (Salesforce Marketing Cloud solution)
Partnership / Alliance Management for serving the 'Loyalty Program'
Planning, implementing, and monitoring retention, up-selling, cross-selling campaign that generated from customer insights to deliver incremental sales volume and customer loyalty / Rewards program
Daily manage end to end for customer experience and analyze campaign performance.
Customer Data Analyzing, updating customer information in the CRM database at all times, and preparing action plans of customer development
Work with our IT and customer data to improve data and metrics tracking initiatives to gain better insights into our customers, segmenting our customers for targeted marketing initiatives, set KPIs and champion the growth of our membership programs. Leverage analytics and experimentation capabilities to increase customer lifetime value across different customer segments.
Take ownership in driving member acquisition, retention, Life Time Value on our application and online channels.
Coordination with Marketing, Sales and Merchandise Team to create CRM campaign
Manage Customer Data to synchronize with Marketing Automation System
Create and design customer personalization flow on Marketing Automation System
Manage personalization campaign on Marketing Automation System (Push Notification, In-app/Website Pop Up/EDM/SMS and etc.)
Design and manage use case on Marketing Automation System
Process the campaign, Analyze and monitor the progress of the particular campaign and report to the Marketing Manager in weekly, monthly, quarterly, and annually
Bachelor’s degree or Master's Degree in Marketing, Digital or related field
At least 3 years direct experience in CRM/Database, Marketing, and Market Analysis
Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team environment
Be self-motivated, a strong team player and able to work and adapt under pressure
Good command of English both verbal and written
Good analytical skills and used to analytic tools are preferable (Data Studio, Excel, Power BI, etc.).
How to apply
4 steps to become a freshketer
You can apply through our website.
The team will review your application and contact back.
We conduct phone and online interviews to get to know you better.
We make an offer to the candidate who is the best fit.