Digital Marketing Manager

Strategically plan media channel and optimization strategy

Work in the growth team to run the experiment in order to find the growth engine

Optimize marketing activities to improve return on investment

Monitor and analyze customer’s journey and conversion rate to understand customer behavior and improve conversion rate

Allocate budgets, analyze, and recommend modifications to ad spends

Collaborate with branding/campaign and design teams to guide A/B creative tests to identify what works best

Optimize marketing budgets to minimize cost per lead or cost per result

Develop SEO strategies that increase search results rankings

Research SEO keywords to use throughout website and marketing materials

Set measurable goals that demonstrate improvement in SEO efforts

Responsible for marketing automation planning and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

Maintain marketing automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards