Performance Marketing Manager

Digital Marketing

• Oversee all digital marketing strategies including marketing database, email, social media, SEO/SEM, and display advertising campaigns.

• Plan and execute marketing campaign strategy, activity, budgeting, forecasting, and tracking online channel usage to generate revenue and efficiency.

• Identify market trends and opportunities to position the brand effectively.

• Manage and mentor the marketing team, fostering creativity and innovation.

• Optimize marketing activities to improve return on investment. (ROI/CAC/ ROAS)

• Allocate budgets, analyze, and recommend modifications to ad spends.

• Measure and report the performance of all digital marketing campaigns, and assess against goals (OKRs, KPIs)

• Collaborate with cross-functional teams, including sales, merchandise, or products.

Marketing Automation

• Take ownership in driving customer acquisition, retention, and lifetime value on our application and online channels.

• Manage Customer Data to synchronize with the Marketing Automation System.

• Create and design customer personalization flow for the Marketing Automation System.

• Manage personalization campaign on Marketing Automation System.

• Upsell and Cross-sell to increase the average order value with Marketing Automation Flow.

• Process the campaign, Analyze and monitor the progress of the particular campaign, and report to the Head of Marketing by weekly, monthly, quarterly, and annually.