Marketing Executive
Full time
10.00-19.00 (Flexible)
freshket Office
(Suthi Building)
About Freshket
Freshket is a high-growth, fast-moving tech startup with a highly motivated group of initiators and problem solvers. We are passionate in building a top-class food supply and online grocery delivering services. As we are unified by a set of high-impact and challenging goals, we often go beyond our roles, experiment new ideas, and take ownership to deliver the best service for customers.
About the Role
Senior Campaign Marketing is a pivotal role responsible for initiating and driving marketing promotion and campaign strategies that align with the company’s goals. This includes developing and implementing end-to-end campaigns, managing timelines, creating campaign briefs, and ensuring materials meet quality standards. Collaborating closely with the merchandise team, the Senior Marketing Executive consolidates and aligns marketing efforts while actively managing business partnerships as a key point of contact. They analyze marketing metrics, monitor campaign results, and conduct in-depth market research to uncover insights into consumer behavior and industry trends. With a focus on innovation, the role involves creating new initiatives to drive conversions and sales across channels and continuously refining campaign strategies and processes. Additionally, the Senior Marketing Executive generates comprehensive post-campaign reports to provide actionable insights to stakeholders, ensuring data-driven improvements for future campaigns. This role requires strong strategic, analytical, and creative capabilities to deliver impactful marketing results.
Initiate marketing promotion and campaign strategy planning
Develop, and implement end-to-end campaigns (including checklist promotion items, copywriting, setup campaign, campaign brief, and recheck materials) manage the timeline of marketing campaigns such as promotion, event, or partnership campaigns, and work with the team to accomplish the company’s goals.
Consolidate and align marketing campaign, work closely with the merchandise team to develop, create direction, and execute marketing promotions and campaigns
Manage business partnerships and act as a centralized key player for business partners
Monitor marketing key metrics and campaign result
Create new initiative campaigns and drive more conversions or sales in every channel, continually refining and revamping campaign planning and execution processes.
Conduct market research and analysis to gain valuable insights into consumer behavior and industry trends.
Able to understand campaign performance metrics, deep dive data analysis, and key insight to improve campaign planning, operation, and performance continually
Generate a post-campaign report for all related stakeholders
Qualification
Bachelor’s degree or Master's Degree in Marketing, Digital, or a related field
At least 3 years of direct experience in CRM/Database, Marketing, and Market Analysis
Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team environment
Be self-motivated, a strong team player, and able to work and adapt under pressure
Good command of English both verbal and written
Collaborate with the development team to develop marketing automation features and improve internal marketing automation flows.
Software development companies or data analytic backgrounds are preferable.
Competency
Data Analytic Skill
Campaign Management
Collaboration
Communication Skills
Project Management
Definition
Good analytical skills and tools are preferable (Looker Studio, Excel, Power BI, etc.)
Monitor marketing key metrics and campaign result
Manage business partnerships, act as a centralized key player for business partners, and coordinate with the internal team to achieve the business target.
Excellent written and verbal communication skills to effectively convey messages and Fluency in Thai and English (Both speaking and writing)
Effective project management skills.
Rank
Expert
Excellent
Excellent
Excellent
Excellent
How to apply
4 steps to become a freshketer
01 Apply
You can apply through our website.
02 Review
The team will review your application and contact back.
03 Interview
We conduct phone and online interviews to get to know you better.
04 Offer
We make an offer to the candidate who is the best fit.